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Copywriting tends to get underrated and underrated in the marketing world. All ad agencies have their secret ways of advertising products and promoting your business, and forget about learning the art of direct response marketing! Well, removing DRM sales copy is a big mistake, so in this article I will introduce a simple five point formula that will help you write a better sales copy.
What will this formula do for you? That depends on your offering, the market you’re selling to, and 101 other factors that contribute to the success or failure of a specific promotion. But we’ve raised millions of dollars with these strategies, and there’s no reason they can’t work for any offer that reaches the right audience.
Step n. # 1 is starting with a basic idea that you think your market will respond to. It is important that you know that market thoroughly. Armed with that knowledge, consider who you want as your best customers. Think about who your best customers are if you already have a customer base. What do they want the most? What kinds of offers will they respond best to? That is the kind of offer you want to make to them, a spectacular offer that they cannot refuse.
Step 2 is to kill some trees. Write it all down on paper; or if you prefer to stay completely digital, on your computer screen. It is basically the same. Go crazy with your copy. Dream and imagine what the offer could be, or what you would like it to be, writing down all kinds of ideas. This may include some copywriting, but at the moment you are not writing a sales letter.
One thing you should know (if you don’t already know) is that writing a sales letter rarely happens according to a particular format. You don’t just sit in front of your computer and hit it in perfect order, from headline to PD. It never happens that way. You usually start with an idea download, capturing lots of notes and ideas about what you want your offering to be, including the benefits you know the potential customer wants. Then organize and rearrange until it’s in the order you like best.
Now, be careful here, because sometimes your brain starts throwing negative comments on your ideas even as you write them down. Avoid the temptation to listen; just let the ideas flow. Don’t worry about whether they are feasible or not; don’t worry about the implementation. Imagine the best case scenario where you can get everything you want, without worrying about how you will achieve it or how much it will cost. Right now you are putting your ideas on paper. Get all your ideas out, as many ideas as possible. This can take several days or even weeks. I suggest you set a deadline, so you don’t just go on and on; But take some time to let the ideas flow and don’t throw anything away just yet. When you’re done, sit down for a while before using it again.
Step n. 3 is where you boil it. Separate the best ideas and copy them from the rest. Start looking for things that can be good headlines for the offer. Look for the most important benefits. Take a good look at your notes and eliminate unusable material in favor of the best of what you have written. After you’ve massaged it for a bit and started sorting, sifting, and sorting, you’ll start to see the rough outline of what your sales letter will look like.
Step n. # 4 is to identify 3-5 of your most important benefits, or even as many as 10, if your project is especially large or powerful. Start rewriting, looking for effective ways to incorporate those benefits into your sales copy. This is where you start to really refine your brain dump. The amount is not important at this time; just start with the most important benefits. Then you can decide if you have room for others. You may find that the biggest benefit should be your headline, the biggest, boldest promise you can make to your potential customer. The other good benefits can be turned into bullet points outlining what the buyer will get when they buy your product or service. Remember to keep your copy focused on benefits, not features. People don’t care about features per se; they care about the benefits you can bring them. Then compose your letter by writing a call to action, a closing, and maybe a PD before polishing it up and adding the finishing touches.
Step n. 5 is to test the sales letter, so you can determine if this baby has legs or not and if it is going to be what you thought it would be in the daydreaming phase. Mail the letter to your best customers and see how they respond. Be sure to analyze the numbers carefully. Code your letters to know where orders are coming from when they arrive. That is critical. Test, analyze, review and retest; And with a little luck, success, and skill, you can land a successful offer. Then you can start testing it with people who don’t know you. Start with your best customers, then move on to new prospects.
Those are the top five sales copy writing strategies that can make millions of dollars in the right environment.
One advantage we have in the information sales business is that we can really come up with the ideal product. If we are interested in real estate, we can start to think of unusual ways for people to make money from real estate and then start writing a copy for something that doesn’t exist yet. If you are a merchant who has a certain type of product that you are trying to sell, you can’t really start dreaming about things that don’t exist yet, because you are in business to sell that particular product. What you need to do is start thinking about writing offer texts that group your various products together and make them more attractive. You can tell them that if they buy this product for X dollars, you will offer another product at half price. If it’s a cheap product, you can even throw it away for free. So you still have the ability to create a copy for something your store or business doesn’t offer yet, and make it work that way.
The key is to start thinking of innovative ways to market things and put them on paper. Write down everything you think about and don’t judge anything until you are done with the brainstorming. Only after he has killed many trees, does he filter it and decide if what he has written is worth it. You will find that some ideas are impractical, while others may seem just plain silly. Sometimes they are even a little crazy, but some of those crazy ideas will be great too, once you’ve tweaked them to fit reality. Just look for the things that best suit your offering.
One of the best things about creating information products is that they have no established intrinsic value; You can charge what you think they are worth. You always have the leeway to dream new things, even if you are tied to specific products; You can always combine them with compatible products, services or bonuses. By doing so, you set yourself apart from competitors who do business in the same traditional way, day after day.
Just keep in mind that this is a process with a learning curve and the best way to get good ideas is to get lots of ideas. Sometimes it takes months or years to get good at this; in fact, your best ideas often come after you’ve been on the market for a while. Don’t be discouraged by that, because in the meantime you can earn a lot of money.