By 
If you have not yet invested in corporate video production for your business, you are missing out on a very powerful communication tool. Video is the most influential marketing tool and also the easiest to use. Regardless of the size of your company, it is possible to create very interesting content that you can use for your marketing, sales and communications efforts. If you’re lucky, your video could even go viral, turning your brand into an instant sensation. For best results, you should let your creativity flow freely, as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more images from marketers, while 52% of marketers say this is the most effective form of content. A similar study shows that marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.
Furthermore, this type of content generates the highest ROI among all promotional techniques and can be used for multiple purposes. These are just a few of the reasons why you need to spend more time and financial resources on video content.
Establish an emotional connection by producing corporate videos
Many companies have been trying to run successful video campaigns. One of the main things businesses fail with video is connecting with the people they are targeting. The fact that companies are made of people and speak to people means that any form of communication must have some form of emotion.
If you’re going to sell products or services, you need to elicit some emotional feelings and gain a human connection, which requires creativity and a good story. This means creating compelling videos that grab the viewer’s attention and make them take some action as mentioned in your call to action (CTA). In the simplest terms, emotions will drive your marketing campaign and this goes for images as well.
To pass the creativity test and appeal to the emotions of your target audience, consider the following:
- Personalize – You need to invest more in research to understand your target customer in order to create content that reflects their personality. Ordinary commercials no longer do their selling job because they are meant for everyone. Companies that tried to use personalized videos saw better performance from their promotional campaigns.
- Use multiple media: From 2D, 3D to motion graphics, there are many content variations you can work with to get the best results. Don’t be afraid to push the boundaries, as long as you’re sure that creativity will get more people to see what you’ve produced. For example, motion graphics explainer videos and animation are great ways to communicate a complex process or product. A multimedia approach is considered one of the smartest ways to create an emotional connection with customers.
- Take advantage of pop culture: You can use the latest song, the trending trend, the new movie or series, among other aspects, to generate interest in your production. Before you do this, make sure you fully research and understand the fashion behind a trend before applying it.
Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and achieve your goals.