o Do not wear all black. You’ll look like you’re disappearing into a hole. This often sends women into a panic, as we love the slimming properties of black, especially when television will probably make you look a bit heavier than you are in real life. Black pants or a skirt will usually be fine, as a filmed interview will usually focus on the top half, but pick a color on the top if you can.

o Do not wear all white. It makes the lights on your TV bounce and you’ll look like you’ve just descended from the heavens on a cloud.

o Don’t wear anything with a very small pattern, such as pinstripes, tweed, or polka dots. Once again, it has a strange effect on the TV lights known as strobe. Men should avoid striped shirts; bring a change of clothes if you are unsure.

o No visible logos of companies or brands (beware of this especially in sportswear) as this can be considered advertising. You may be asked to change if a logo is too obvious.

o Avoid shopping for new clothes the day before and acting like you’re going to a job interview. If you feel too stiff and formal in your clothes, it will affect the way you express yourself.

o If you can’t decide what to wear, bring a change of clothes; lots of people do it and it can be a good idea if your original choice turns out to be unsuitable.

o Ask if there are any colors you should avoid wearing. This can happen if they collide with the array, or if an effect called ChromaKey is to be used; this is the effect used as the basis for some special effects, where a particular color is replaced by images. The usual colors affected by this are green and blue (which is why it is commonly known as blue screen effects). So if you were in a studio where this effect is used and you were wearing a blue tie, it might look like you have a big hole in the middle of your body, which probably won’t improve your corporate image.

o Above all, make sure your appearance is consistent with how you want to appear: if your message is sober and serious, dress appropriately. Likewise, if your message is fun and frivolous, you can probably leave the navy blue suit at home. Some TV pros believe that wearing pastel colors can make you look younger, but you may not want to look younger, especially if you’re acting in an expert role.

These guidelines are worth keeping in mind any time you meet with a member of the media, even if it is a non-visual interview, such as radio or press. Your appearance will continue to have an impact on how you are perceived, so make sure you give the impression you intend to give on every level.

And in case you were wondering, it’s true that television can make you look like you weigh a few pounds more than you do in real life. It all has to do with the fact that a TV picture is made up of a series of horizontal lines and other technical reasons that I won’t bore you with.

Suffice it to say that when you meet people who regularly appear on television, they often look much smaller and thinner than you might expect; This is because many TV presenters (especially women) choose to stay as slim as possible in order to look normal size. in the box.

Now, how you consider this is up to you. I’m not telling you this so you can run out and join Weight Watchers. It’s just another thing about the process to watch and keep in mind. You don’t have to look a particular way or be a particular weight to appear on TV, but it will help your overall performance if you’re happy with yourself, no matter what size you are.

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