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Your website is the face of your business on the World Wide Web. So you need to keep it fresh and tidy to attract online users to visit it. If you are the proud owner of a first generation website that has been the same from the start, you should spend some time updating it a bit and improving its design. Use these tips below or hire a professional web design consultant to improve the design of your company’s website.
follow the trends
In order for your website to be attractive enough for today’s audience, you must have a website design that matches current trends. Check out your competitor’s website designs, change the site colors, and create a design that is on-trend and appropriate for your business.
Organize and reduce size
Today’s Internet users are busy and impatient. To get your message across to them, you need to follow the “Keep it simple, stupid” rule. Instead of having a lot of content on the home page, spread your content across different pages, a maximum of 10-15 pages, and create an archive that users can access whenever they want.
newsletters
Offer the newsletter option to users who want to know more about your products and services. To encourage visitors to share their email addresses, offer them incentives like free eBooks, guides, discount coupons, etc. if they subscribe That way, you can educate your customers about the product and get them interested in it too.
Increase Page Speed
A website that is slow tends to annoy customers, forcing them to leave before they even enter. To increase the speed of your web page, make sure to remove unwanted flash graphics during the redesign and keep it as simple as possible.
Make it interactive and user driven
Give customers the power to use your website for transactions like online reservations, etc. it’s a great way to keep them engaged. If you have an e-commerce site, make sure you provide enough payment and delivery options to choose from so that the customer feels comfortable and secure in transacting on your site.
use it for marketing
Your website is the most powerful tool you have for internet marketing. To get the most out of it, use data analytics to increase traffic and also conversion rates. When you use the website to promote new products, special offers or discounts, make sure it is in sync with your company’s other online and offline marketing techniques.
Also, make use of reliable content management systems and get the help of professional web design consultants for efficient web development and regular maintenance of your site.
Make it search engine friendly
To make your website searchable on the web, make sure your website design is search engine friendly. Make proper use of keywords in page content and Meta tags, so that users searching for your products can easily find you.
Testimonials and Recognitions
To add credibility to your site, add customer testimonials, awards, and recognition to your website. Getting your longtime customers talking about your efficient services can help you earn the trust of today’s skeptical customer.