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Well, this is certainly a controversial, complicated and constantly evolving topic. There are so many popular bicycle manufacturers, types of bicycles, and brands sold in the US that it can be difficult to find a complete overview and categorize them all.
The list of the 20 most popular bike brands I compiled here is not based on the number of bikes sold alone or the quality or perceived quality of the bikes. Most of the bike manufacturers listed here also sell different types of bikes (road, mountain, hybrid, etc.) and the list below is not broken down by bike type or category.
This list is intended as a guide to which bike brands are currently the most popular in the US, at the time of writing (as bike brands come and go and sales of various types of bikes increase and decrease).
The 20 Most Popular Bike Brands and the Types of Bikes They Sell
- Trek – Road, Triathlon, Mountain Hardtail, Mountain Full-Suspension, Urban, Bike Path, Cruiser, Women’s, Kids
- Schwinn: Road, Commuter, Comfort, Cruiser, Electric, Mountain Bike, BMX, Kids
- Giant – Road, Mountain, Giant Women’s, Lifestyle, Hybrid (HCT), BMX, Kids
- Cannondale: Road, Mountain, Women’s Recreation (many subcategories)
- Mongoose – BMX Bikes (Team Bikes, Freestyle Bikes, Dirt Street Bikes) Mountain / Road (Full Suspension, Jumping, Hardtail XC, Comfort, Commuter, Road Alternative,
- Raleigh – Road, Performance Hybrid, Hybrid, Comfort, Mountain, Cruiser, Women’s, Youth
- Specialized Road, Multi Street, Globe (commuter, comfort), Dirt/Street/Vert (BMX), Kids ATB
- Diamondback – MTN Full Suspension , Mountain Hardtail , Devine Designs , Comfort ,Cruiser , Performance Hybrid , Hybrid , Youth , BMX
- Fuji: road, mountain, specialty, women, lifestyle, children
- Haro -All Mountain-Freeride, Dirt Jump/ Urban, XC Trail / XC Sport, 650B, 29er, Metro, Comfort, Cruiser
- Shimano – Road, Mountain, Comfort, BMX
- Huffy – since 1892 – Mountain, BMX, Kids, Road
- Gary Fisher – 29ers, Full suspension, Genesissters, Hardtail, Kids, Pavement, Road
- Ellsworth – High End Mountain Bikes
- Klein – High-end road and mountain bikes
- Jamis: High-End Full Suspension, Hardtail, Highway, Street, Sporty Comfort, Youth
- Bianchi – Hors Categorie (HOC), Born for Performance (B4P), Coast to Coast (C2C), Dama Bianca, D2, Special, Classica, Road Steel, MTB Performance, MTB Leisure, Sport, Cross-Terrain
- GT – Mountain, BMX, Road, Women
- Rocky Mountain – Mountain, Road, Urban and Trail – Women Only
- Scott – Mountain, Road, Junior Women
Some of the popular bike brands listed here can only be purchased from specialty bike stores or independent dealers. Although this marketing technique makes these brands harder to find, in some cases it improves the perceived quality of the bikes over brands that are distributed to the mass market or can be easily found in sporting goods stores or even online.
I have included the types of bikes or categories of bikes that are sold by each manufacturer under the brands listed. The descriptions of the types of bikes, in most cases, were taken directly from each bike manufacturer’s website to not only let you know what kind of bikes they make, but also how the company perceives the types of bikes they make and How are they marketed? .