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SMS Marketing is better than any other mode of marketing? This may seem like a hot topic among marketers around the world. Most marketing mediums have been around for decades, but the pervasiveness of mobile devices has definitely changed the way every marketer treats these options in their marketing plans.
SMS Marketing is known to be a reliable option to reach end users with precise and targeted messages. Listed below is data collected comparing SMS marketing to other modes of marketing to give you an overview of its current position as an effective marketing tool.
1) Open rate
– SMS Marketing open rate – 90%
– Open rate of other marketing modes – 30 to 35%
These numbers leave nothing for us to debate, as your customer is bound to read your SMS message.
2) Quantity matters
– Number of text messages; the less the better
– Number of emails or announcements, the more the better
We don’t need to think about this twice. Just think about how you treat your messages and emails. If you keep getting an email from the same address, chances are you only open it once. With messaging, no one is tolerant of unnecessary inconvenience. The goal of a text message is to deliver the required information accurately and that is what people expect from marketing messages.
3) Nature of the campaign/SMS
The nature of the message is very important for text messages and any other mode of marketing. For example, if you have an offer or a discount to offer your customers, SMS Marketing is the perfect way. No other marketing medium will create an impact like text messages when considering discounts and deals.
4) Click-through rate
– The CTR of SMS Marketing – 40%
– The CTR of other modes of marketing – 7 to 10%
The reason why all marketers take SMS marketing seriously is the wide penetration of mobile phones in the market. Mobile phones are affordable and within everyone’s reach, as are data packs.
Therefore, the possibility that the end user will open the link sent by message, as long as it is of interest to them, is much greater than ever.
Regardless of what is said, an SMS will always find its way into your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you already tried it?