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Introduction to SEO copywriting
Let’s say you already have a website. Your goal is to introduce your customers to your company’s products and services with an established online presence.
But here is a common problem. They don’t find you on Google, which means your website doesn’t show up when potential customers type in keywords to search for what they need.
And you and I know that most customers won’t bother to click on the second or third page of search results. They are likely to click on the websites shown on the first page or just start their search again with different keywords.
Search engine optimization (SEO) copywriting is a method of presenting your web content, whether it’s your landing page, descriptive pages, or blog posts, in a way that is easily searchable by potential customers and easily indexed by Google. This can help bring you to the top of search results and ultimately bring you more customers.
Find your target keywords
You certainly can’t rank high on all searches. But you can rank high and beat the competition if you choose to target a few keywords relevant to your business.
To get started, think about what your customers will be searching for, and then create a list of keywords. Then use free online tools to analyze each keyword on your list for feasibility and search potential.
Once you’ve narrowed down your list to two or three main keywords for your business, you can implement them into your website content.
Effective use of your keywords in web copy
Don’t make the mistake that many companies do. What is commonly seen in web content might look like the following:
Target keywords: wedding cakes, cupcakes, birthday cakes
Sample content (example of what not to do):
We make the best wedding cakes and cupcakes. Birthday cakes too! Come visit our store for your favorite wedding cakes and cupcakes. If it’s your birthday, we have the best birthday cakes for you. Look no further, we have your wedding cakes. Our cupcakes are the best and I’m sure you will like our birthday cakes too.
This example shows excessive use of keywords in the content of the website. Keywords are not presented organically and this type of copywriting does not present any benefit to customers. This type of content only seeks to get your keywords recognized by search engines, but Google penalizes websites with content like the above, which does not present any value to readers.
The key is to present the features and benefits of your products and services in a persuasive manner while naturally including your keywords in your website content for SEO purposes.
This translates into combining your keywords to offer good content that adds value to what your customers are looking for.
Which pages should be optimized?
Perhaps the most important page to employ SEO copy is your home page or landing page, the first page your customers see when they visit your website. Once you optimize this page with good content and high-quality keywords, customers will be able to find links to other pages on your website that they find relevant.
The content of each post or article on your website should also be optimized with good use of the target keywords. This ensures that Google users searching for those keywords will help your page rank higher.
How to keep my website optimized?
This can be done by posting new content on a regular basis. This is critical as Google indexes web pages every few days, so adding new content ensures that your website is re-indexed with new information, which will help improve your site’s search result ranking.
Here are some tips on how to add new content:
- Start a blog. Regular blogs on your website will draw readers back to your site for fresh content. Some may link to your website, which increases your Google run and brings more readers to your website.
- Write articles. Article posts can be optimized to include certain keywords that you are targeting, which can help your page rise in search results. Readers can also reference your article and link to your article, which also increases your rankings and acts as a catalyst for more readers.
- Participate in external discussions. If you regularly post on other popular blogs or forums, you will increase the chances that other readers will find your website on those forums and help increase visits to your site.
How does SEO copywriting help save money?
Once powerful SEO copywriting techniques and high-quality content and web copy are implemented on your web pages, your site will rank better in Google, which means your site will have a much better chance of being found organically by customers who search for it. They write their target keywords.
In this way, you can save money on advertising costs, such as pay-per-click (PPC) ads and other forms of web advertising.
Being found naturally also increases your credibility, which increases your website’s reputation among customers.
And ultimately, the more customers who find your website and check out your products or services, the more your sales will increase as well.
conclusion
Using good SEO copy with targeted keywords throughout your website is the first step to optimization with the goal of bringing more visitors to your site.
It takes effort to create an optimized website, but the money saved on advertising costs and the increase in visitors that will visit your website will make it worth the effort.