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By developing your own brand, you will have control over people’s initial perception. If you don’t brand yourself, someone else will, and that outcome might not be in your favor. It could be downright horrible.
Your strong Network Marketing brand will influence other Networkers and work overtime to engage those who may not have been targeted at all. For example, someone looking for a new career comes across your blog because you talk about a career change. That person gets to know you a little bit through your blog posts. They then ask how to work for or with you. Now you have a new potential distributor who wasn’t looking to join a home based business at all. A successful brand promotes itself, offers a unique experience, exudes loyalty, and offers consistency in service quality.
This is the absolute truth about why branding is critical to your network marketing business. As a network marketer, you sign representation agreements to become distributors for your network marketing company. This means that you are nothing more than a seller and you have nothing. You sell YOUR product or service. Many people think that your network marketing business is THEIR business, but you should be aware that the company you are a distributor for can take that business away from you for whatever reason they see fit. If you don’t act in accordance with their policies and procedures… GONE is your downline. Some companies are really good for you to become loyal distributors for them. So understanding this premise, you just need to see your network marketing business for what it is, an income stream. Understanding that business relationship should set you free.
The YOU brand concept in network marketing not only changed my business, it also changed my life. The power of building You, Inc is that YOU control all leads (and distributors) because you are building your OWN list of people. These people get to know you through your branding efforts and pretty much follow you wherever you decide to go. So YOU have control of YOUR business.
Even if your current company went out of business, you have a list of people who joined you and you can practically start another downline overnight. Try this exercise to get started in the right direction.
- What am I naturally gifted for?
- what I am most passionate about
- What am I most excited to do or share?
Tomorrow we will show more questions to ask and continue to dive deeper into your branding strategy.