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From e-commerce to m-commerce, web applications to mobile applications, mobile to tablets, desktop to laptop… and many more. This is technology that is constantly progressing at a rabbit’s pace. In reality, it has moved far beyond your imagination and perception. It seems like every year is celebrated as “The Year of Mobile Devices”, because when the clock strikes 12 o’clock on December 31, a new evolution takes place every year. It seems quite fascinating that we are continuously making progress on the new version of the landscape and the mobile application is the brilliant and cutting-edge illustration.
The mobile is the prosaic gadget of today’s youth. And its proximity is immeasurable, no one can imagine its utilization wavelength. It is actually the only gadget in this age that can be seen in the hands of each and every individual across the globe, be it in the form of tablets or iPhones. Countries such as the United States, Australia, and the United Kingdom remain the centers of the global mobile revolution, with the use of mobile applications witnessing huge increases in many other nations around the world (including developing countries).
Now we are halfway through 2015, and so far many new mobile app trends have been developed in the market. Let’s look at the world of mobile app development.
Mobile App Development Trends 2015
• Apple’s Swift Programming Language:
Swift is a robust and intuitive programming language for iOS, OS X, and Watch OS. It combines the best of modern language, thinking with the wisdom of Apple’s broader engineering culture. Swift’s clean state, backed by the mature and best-loved Cocoa and Cocoa Touch frameworks, is an opportunity to rethink how software development works.
Just four months after its release, it is used by 20% of developers. Its Ruby-like functional programming is the crowning aspect of this new software. This figure within such a short duration is incredible.
• Cross-platform development:
83% of developers use at least one cross-platform tool for things like analytics, crash reporting, and testing. As indicated, the use of cross-platform tools has increased from 23% to 30% in the last six months and continues to rise. This year, something else is driving the rise of cross-development frameworks. Actually, this year it’s all about enterprise apps rather than consumer apps. Xamarin, Phone-Gap, Snecha, and Accelerator are some stable cross-development frameworks.
• Wearable devices and IoT (Internet of Things):
2015 will be seen as the strongest movement towards the Internet of Things. 53% of mobile developers were already working on some type of IoT project. Smart Home was the most eminent market with 37% of mobile developers working on IoT projects targeting it. IoT users are expected to increase to around 25 billion by around 2020.
In 2014, wearables came in second with a 35% mind share. Apple Watch was the hottest topic for Wearable Tech in 2014. And in 2015, businesses are expected to use wearable devices to improve their productivity and efficiency. And with the wearable revolution, mobile app developers will shift their focus from smartphones to more wearable apps for businesses and other organizations in 2015.
• More beacon-based WiFi services:
GPS is notoriously unreliable when it comes to indoor mapping. And here comes the Beacon based WiFi services. Beacon technology is beginning to blur the lines between online and offline in the area of retail and advertising. Apple has already incorporated this technology into iOS and Android is expected to follow this year.
In addition, WiFi will offer a large number of services in addition to Internet browsing.
These cutting-edge services will open up a whole new world of possibilities for location awareness and opportunities to engage with potential customers.
• App Store optimization will continue to be king:
Despite any mobile app development and other evolutions, ASO (App Store Optimization) will still be a lucrative and important factor for an app to be successful. In 2015, marketers will focus more on this technical ASO and organic users.
• Cloud technology:
The cloud atmosphere in mobile and other portable devices is vital for devices to be free from specific storage and location restrictions. This technology has created the tides in the world and has caused a significant increase in the world’s IP data traffic. Many industrialists and business professionals are also expected to use this revolutionary element to improve their productivity.
• Mobile e-commerce and Yes to mobile payments:
Mobile commerce shifts its focus to engagement instead of solely focusing on market share. This phenomenon includes users who use their mobile phones to access the Internet and conduct business transactions online.
The launch of Apple Pay has transformed the way financial transactions are carried out throughout the digital world. Payments through mobile applications will be much simpler, safer and faster.