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Is your company’s brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competitors and suppliers? Do competing sales teams compare themselves to you on sales calls? Well, having been a founder of a franchise company, we had saturated our target markets and yes, our competitors always compared themselves to us and that actually helped us even more.
I call saturating your target market with your brand; “The Power of Presence” and when you have it you will know it and so will everyone else for 100 miles in all directions. How do you get to that saturation point, as marketers often call it? They even write books on these things.
Well, you do this by carefully leveraging your marketing and advertising, promotion, and public relations around a simple message and a consistent theme. Guess what? It doesn’t cost as much as you might think, and in fact, you might be surprised at how inexpensive it really is when you’ve developed the proper plan of attack in the prepared room prior to mission launch.
Once you reach this saturation point, customers and prospective customers will love you, and your competition will despise and hate you. But that means you are doing well. You may even find in your competitions that the best employees and team members try to cross over and work for you. But hey, that’s another issue. Grasshopper of patience. Consider this in 2006.