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In the advent of social media, there is a lot of buzz about getting the best out of social media when it comes to internet marketing. It may have been a dream a few years ago that social media was a powerful search engine optimization tool. With the recent increase in the number of people joining and spending time on these platforms, it has become inevitable to skip them out of the big search engine optimization plan.
It is important that you understand the role that online media plays in the search engine optimization process so that you can implement the measures and reap the maximum benefits from social media optimization. Search engines are set up in a way that they crawl sites that are regularly visited by high traffic and also estimate the amount of time a person spends on a site, as it is very important to estimate how useful a site is to visitors. Sites with a high bounce rate are less likely to rank highly in search engines. This is the reason why sites like Facebook, Twitter and MySpace rank high in search engines as they have a huge amount of traffic and visitors spend a considerable amount of time on the site.
Since these are interactive platforms, they are easily ranked by search engines. Therefore, it is important that you integrate your website with a social media account, such as a Facebook or Twitter fan page. This strategy not only creates great traffic to your website, but also works perfectly as a search engine optimization technique. You need to integrate social media into your website using the freely available plugin that makes it easier. If your site is a CMS website, you can easily integrate your social media through plugins like the ‘Sexy Bookmark’ plugin for WordPress users.
As mentioned above, they play a very important role in search engine optimization. Therefore, you should create a strategic cloud of web 2.0 sites that link to your website, as they are highly regarded by search engines. Websites 2.0 include Blogger, WordPress.com, HubPages, Squidoo, and Infobarrel, among others. These sites have an important role in SEO. Also, the site must have the relevance to link to the major Internet media platforms so that the site is seen as an authority site in a certain niche.
If your site is a blog, using social media may be the best strategy to popularize your blog and consequently rank high in search engines. You can easily do this by publishing every blog post you write on the social media platform. This brings a lot of traffic flowing to your site. Social networks also provide an important backlink to your website. If you develop a Facebook fan page, you can provide a link on the page to your website. This link is very important for SEO.
These are some important measures that you should implement on your website so that it ranks well and in no time. The end result is to create an interactive platform for your website visitors.