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Fame in the sense that the sale is not only for basic products, but also for those who experienced the commercial atmosphere. This requires investors to exercise decoration. Redecorating well, need to spend a lot of money to spend, simple decoration might not entice consumers to stop, draining business opportunities. In the end, how do you balance the relationships between the two, both to save money and to attract customers? A little renovation experience is worth from other investors. Anyone who is a beginner in the field of clothing investment, but his social experience and a lot.
Actually, he did marketing, advertising and many other jobs, so Fame decoration think of a better way to save money. She buys in the area of about 16 square meters, it is long and narrow-based. In order to make the most beautiful shop more attractive, she two walls around a shallow brush in gold, after the door to see the wall is like a watermelon red brush. Harmony and contrast of colors, impressive.
In addition, she is still on the roof of lifting the wave butter-colored machinery, both sides of the shelves on top of the nail 10 fashion paintings hereby, hitting on 20 lamp Entrance window location will hang a red veil, thread in front of a model. Machinery to create the warmth and romantic effect, became a row of shops in a dozen of the most beautiful shop is the most eye-catching. A business attracted many curious eyes of people. Its stores with almost the cost of redeveloping the area some of the savings may have to spend a few bucks.
This cheapest method is very simple, it is a first relatively well-known clothing store and specialty stores visited, set up a good return form to determine your decoration style, but no decoration company or contractors go. but put the decomposition decoration process of each item, and find their own materials, buy materials in the requested material to sell the boss to the workers, wages can talk directly with the workers, This avoids the middle stages of exploitation, for Of course, it’s money.
The process is not complex, for example, you need to brush the wall color you designed, Below the material on the market for paint store sale, and asked the store owner the wall area and quantity to to buy. The store owners to help her counted, There is no need to rush, but for many in the market with the site, Price will find that the cheapest will be bought, and will be asked to help her boss introduce the bleach mentor. The building materials dealer market is generally familiar with many of the workers who reported that the price is not high. This can save at least twice the cost of renovation.
Store image should not resolve –
Image design in stores, it is not difficult to move pre-existing sets of standards. You will need your own site inspection and compare and see direction of people flow, sunlight, obstructions, compare color, style, ok. with these specific elements, in accordance with the design standards. Now, many of the Fame stores in the image design are very arbitrary,
It is based on your imagination or copy shops in the classroom, there is no store to inspect the actual location, let alone the investigation of a rival. Product display is steep learning, sales quality, and 40% of the factors are on display. . The perfect display good will show the advantages of the products to allow consumers to buy the impulse products. The screen is divided into theme screen, promotion screen, screen design, based on different times for different screens, to attract consumers, have good sales.
Costume style and image positioning of the store customer base classification, the distinction between different styles to use different modes of advertising. Leisure clothing stores should give a free and relaxed feeling, a sense of rhythmic background music, strong contrasting colors and gorgeous lighting, folding, the positive display, the side to show mutual interludes, the shelves on the display make all the feeling of freedom. Lady’s shopping malls have feminine colors, pale blue-white, red + white, red + white, Truosere + white, white, black + white, are a good choice, shopping lines to the flow line, slim and soft lighting , more mirror (born women love to look in the mirror, the mirror when you are here more often. Even if you don’t see the clothes, it would have attracted them. ) and men looked at the lines, mainly deep colors, walnut and others multiple uses material.
Design stores pay special attention to a number of factors:
1. Shopping malls are uniform in color, with decoration and color together to make it very harmonious. people will be able to see the main colors of a store, but the reunification of exactly the same color clothing and decoration is not allowed here, so the store was very boring and monotonous, should leave local and compared to the general.
2. The purpose of lighting. In clothing stores, lighting plays a key role in the same garment without illuminated lights, and the display effect is completely different. especially those of the model of individual parts of the show, we use reflectors for display. The color of the light, we must also be appropriate, the blue light gives a very cool, cold atmosphere and the feeling of magic (summer) The amber lights give people a feeling of warmth (winter clothes).
3. The fitting room is very important, customers make the decision to buy clothes most of the fitting room, but many stores are not very primitive fitting rooms or fitting rooms, it will affect the customer’s final purchase.
4. Must elapse the running display shelf space can be divided into the main channel and the vice corridor background image on the main board or the entrance channel to buy the farm owner.
Shop merchandise display skills –
1. The same color scheme. Clothes of the same color together give people a very uncomfortable feeling, the same attention to color matching and not the same style, and the same length together to make people feel like a warehouse.
2. Contrast mix. Used to express warm color sheets, such as: green clothes awesome red dress with yellow and blue clothes awesome clothes, placed on a bamboo pole in time and not let the sheets and warm colors 50/50, preferably about 3 :7 most suitable relationship, attention to the well-being of color interludes.
3. Reasonable use of the housing area. The so-called living zone is the first to face the direction of flow of people most likely to see the region, as opposed to the dead zone. Featured putting your own style on the wood, another contributor in the dead zone, which could vastly improve sales.
4. The number of models to control. Some operators think that the model is more susceptible to the effect of the displays, in their own stores many models are uploaded, however, it will have the opposite effect, it will give us the feeling that some of the “water” brands “suddenly” offer the best models wore models in the best results.
5. Reasonable use of “living models”. Buying clothes from the store are live models, wearing styles to be sold styles, but to reduce inventory methods.
6. The time to grab in place. To understand the day to buy clothes to interfere with women’s example, Monday, two, three, four years of general full-time is the wife, this can bring some fashion, the price is higher, the unique style of clothes in life The area and the model showed off on Friday afternoon, Saturday and Sunday, visiting the stores were mostly peacetime working women, Better medium to keep the prices of clothes hanging in the living room and the model has
7. The stores have shown a sense of rhythm. No to the too rigid color store on the left of the cloud is a warm color on the right too uncoordinated, cold mix to have a sense of rhythm.
Interpretation:
For clothing stores, stylish decoration on the spot is half the success. The decoration of May is a complicated matter, the programming, the budget of the project, the quality of the decoration, etc. too much in the details. If you want to change it up a bit, often with a decorating company in communication around the clock. Many people just get by, or free themselves on a few crepe papers attached to the wall, or choose walls of any color, originally the insufficient light in the store rubs against the green walls, as a result of the exterior looks like the store does not turn on the light. consumers do not want to enter.
The breakdown of the renovation process might let many people feel that the problem But many clothing stores in the renovation are taken, procurement methods are not included, in order to save money and ensure the quality of decoration materials, than the right hand not well with small investors, may be the first month of operation, net profit So do not underestimate the decoration of the various methods of saving money.
The brand adheres to the design principles of Fame screens:
1. The general reunification of exhibition goods. In order to achieve the effect of displays fully reflecting the brand’s design philosophy, from the overall design of the logo store models, Taiwan gestures were placed such details, should incorporate the design and push display e intention.
2. Mixed links were placed. Series of products equivalent to maintain and display products in the form of a series of arrangements to display, products will be highlighted in the design structure of the advantages.
3. The structure for a practical and effective. In order to create an atmosphere costume display effect, the device design should be fully operational realization clothing product support function.
4. The exhibition space to create a rational, fluid and solid orientation. The marketing concept puts more emphasis on the psychology of consumers who feel they need adequate free space, freedom of choice, improved targeting factors in store sales, better hidden strengthening marketing efforts.
5. Products show unique elegant style, outstanding features. This not only makes the image of the clothing store the character of the products enriched to the external image, an exaggerated brand appeal.
In addition to its own brand with the characteristics and styles, but it is kept around successful examples of new content absorption, improvement and development of design and display content. This not only from the market continues to produce good results, and can effectively promote the brand image, culture, quality improvement.