Social networks are the combination of online communication channels committed to participation, communication, information sharing and group-oriented relationships. Various types of applications and websites that are dedicated to social networking, blogs, forums, wikis, and social bookmarking make up the different types of social networks. The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr , Buzznet, Wehearit and Friendster These social websites have approximately 100,000,000 registered users. Although there are different types of social networks, they use many common functions, such as consumers creating service-oriented profiles for the website and applications that the association plans and supports. User-created material such as digital images, posts, videos, comments, and data shared through online interfaces. All kinds of social networks are interactive Internet applications that allow the growth of online social networks by linking a user’s profile with that of other people or groups.
Users generally communicate with social networking facilities through web-based tools on computers, or download application services from the Internet to their cell phones; Through these services, users can build highly collaborative platforms through which individuals, groups, and establishments can segment, co-create, discuss, and review user-created data or pre-constructed content displayed online. They present considerable and predominant changes in the communications between trades, establishments, companies and personalities. Researchers study these changes, and new technologies are being introduced as a result of these changes. It differs from traditional print and electronic media in several aspects, such as acquisition, client, value, reach, occurrence, interaction, use, proximity and durability. Its channels operate in a dialogical transmission mode, while the old media used a monological transmission mode.
Facebook is widely used in all countries, 84 percent of young Americans are its users. Nearly 60 percent of teens have social networking profiles, most people spend a minimum of two hours a day on social networking sites, and the time they spend on these sites is greater than the time they spend on another type of sites. Total time spent on social sites in the US was 66 billion minutes in 2012, now stands at 121 billion minutes. It has become a source of career prospects and financial benefits.
Social media has many good and bad effects. It gives the possibility of linking with face-to-face or virtual groups, and it is a true dissemination tool for companies, financial institutions, charities, as well as support groups, politicians and administrations. Its substantial use is also proven to cause sadness, cyberbullying, online stalking, and wandering.
We cannot define social networks by their ability to unite people, according to this description, the telegraph and the telephone can be its types. Actually, social networks are typically used to pronounce social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and Wechat allow their use to make their profiles private to share ideas, images, videos, to talk to each other and update each other with new things, events and happenings while doing their daily chores and routine jobs.
Social Media Peculiarity: Content Spreads Like a Virus
Sometimes content posted on social sites is likely to spread like a virus on social media. Users will re-share content posted by another user on their social network, resulting in more sharing. Posts like the atomic bomb explosion in North Korea, breaking news like the news of the death of Michel Jackson crashed the internet servers as people using social networking sites quickly shared and re-shared this News. This is the concept of spreading a viral disease from an infected person to other people. Some individuals, groups, and organizations use this viral spread of news as an effective form of publicity.
Use of Cellular Applications
The use of mobile phones to access sites is a big factor in the popularity of these sites. It is now easier, private and cheaper to use social networks than before, the smartphone has made the Internet something very “handy” to use. for the young generation. Young people now spend more time interacting on social networking sites than watching television. All kinds of sites can be easily accessed with the help of smartphone, contents can be added, shared, sent, received, update status, voice and video calls can be made more easily without the use of desktop computers or laptops. The use of Wi-Fi technology has allowed the use of an Internet connection by all members of a family. All family members can use the Internet sites according to their own likes and dislikes, time flexibility, and privacy. Mobile applications like WhatsApp, Skype, are widely used to make video calls, YouTube is used to watch videos, Facebook is used to share videos, images, texts and status updates by mobile users. Mobile social networks mention the use of media on mobile phones such as smartphones. Mobile apps enable the formation, sharing, and dissemination of user-created content. Location and time sensitivity are important factors in accessing social media via mobile devices.
Location and time sensitivity gave mobile devices an advantage over desktop computers in offering companies to expand their business through marketing and advertising. Mobile utensils can be used for research, communications, sales advancements or concessions, and affiliate growth programs.
Social sites use social plans, creating stages that are equally useful for users, industries and networks with the help of e-commerce or online consumption. Users post comments about a company’s product or service with their friends and associates online. The company benefits because it gains awareness of how customers view its product or service. Apps like Amazon.com and Pinterest influence a growing trend in the acceptance and accessibility of e-commerce or online consumption.