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Finding new and interesting content to post on your social network or blog can be a difficult and frustrating undertaking. Sometimes your brain gets overloaded and just doesn’t want to think of something innovative or original.
Alright. We can’t all be geniuses, and original geniuses at that, during every waking hour and thought moment. To help ease the overload, here are some tips on how to easily find content to post on your social media network and blog that will help drive traffic to your pages, without breaking your brain.
Other Facebook pages
Sharing posts from other Facebook Business Pages is a great way to easily post content to your Facebook Page. You can also post to your other social streams using Buffer, which is integrated with Facebook’s sharing options. Sign in as your business Facebook Page and click Home (top right corner) to get a feed with posts from other Pages you’ve liked. Scroll through your feed to find interesting and relevant content for your Page, whether it’s a community event, news story, or just a great photo. Click the Share link – you now have the option to share it immediately to your page, or you can schedule it for later using Buffer (the green button), which you can also post to other networks.
google reader
Google Reader aggregates new content from websites and blogs based on search terms you define on an easy-to-read page. You must have a Gmail account to set up Google Reader. On the Google toolbar, click More (on the right) and then Reader. You can subscribe to prepackaged feeds that Google has set up, or enter your own specific search term to find feeds. Scroll through your feeds, then share using Buffer if you have the app extension installed on your browser, or use Google+.
google alerts
Stay up to date on all the Google search terms related to your business on the web with Google Alerts and collect content for your social network and blog. These alerts can be sent to you via email or you can add them to your Google Reader list, which may be an easier option instead of trying to keep track of emails. Again, you must have a Gmail account to sign up for alerts and add them to your Reader. It’s as easy as one, two, three: Go to google.com/alerts, sign in, and add any search terms related to your business. You can narrow down the results by choosing just News, Blogs, or another taxonomy, or subscribe to Everything, which I recommend, if you want to track your industry across the board.
Trap!ty Zite
Both of these apps are great to use with an iPad to find content related to your business and interests. They pull together content from across the web, based on the topics you choose, and present it in a magazine format with headlines, summaries, and photos.
Zite allows you to share content directly to Twitter or Facebook, or save it via Evernote or Pocket for later reference. The only problem is that there is no option to share on a Facebook business page. You can only share to your personal Facebook page. You also can’t schedule posts.
Trap!t uses Buffer so you can schedule posts of content you find in your social streams, including Facebook and LinkedIn fan pages. It also saves content to Evernote and Pocket, as well as to its own reading list. Trap!t can also be used in a normal browser.
There you have it, hassle-free content to share and grow your company’s web presence.