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Social media has allowed us entrepreneurs to start businesses with minimal cost and spread our message to thousands more people than we otherwise could have. But, in the process, you have to be careful not to only Post about your business. When you do that, you can seem like just a pushy salesperson, and your followers can soon get bored and leave you.
But the beauty of social media, especially Facebook, is that you can also show your followers who you are “outside of work.” You can pique their interest with personal “lifestyle” photos and posts.
Sharing bits of your life is a great way to help develop a “know, like and trust” relationship with your audience. Posts that include things like photos and funny stories will make you seem more approachable and your followers are more likely to be interested in your products.
So, here are some fun ways to brighten the mood on Facebook and increase engagement with your followers:
1-Share your humor
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your “beast”, teenager or grandpa? Share it. Everyone needs a little energy during the day and, of course, laughing releases stress.
2-What are your plans for the weekend?
Do you have a favorite hangout on Friday nights? Do your Saturdays find you on the soccer field? Will you support your favorite local charity by attending their annual race or gala? I guarantee you’ll make other soccer moms feel sorry for you, and in the process, you may raise awareness for a local charity.
3-Do you love to travel? Share your suggestions and favorite locations
Whether you’re traveling for business or strictly for pleasure, sharing notes from your favorite places can help others who are planning a business conference or personal trip. These types of posts are also great for starting conversations about vision boards and wish lists. Even if your clients don’t travel, they can still live vicariously through you!
4-Share your lunchtime view
Almost everyone enjoys leaving the office for lunch, so why not settle in a park, by the water or on the beach and share your opinion on Facebook? Even if you’re stuck indoors during bad weather, your sight can spark interesting conversations.
5-Show them your favorite hobbies
How do you relax after a long day at work? What tugs at your heartstrings and motivates you to push through your workload so you can enjoy your free time? Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, your finished project, or just share how you discovered this hobby.
These are just a few ideas of what to share online that show you’re a real person with a real life outside of work. But, because you are so uniquely different from anyone else in the world, the list of what to share is limitless. So, show what makes YOU; Show off your talents outside of your job. Sharing these insights into your personality and life will engage your audience who want to interact with you.