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Domain names are an important aspect of a company’s success. Business owners should check domain availability before committing to a business name or developing a website. If the business name is not available, business owners should select another name that relates to the products or services the business offers.
Domain names play an important role in the search engine ranking process. Domain names that contain keywords will rank higher. Select domain names that contain keywords to increase visibility, ranking position and sales.
Here are some tips to help businesses select domain names and improve their chances of increasing revenue:
1. Find a domain registration company
Select a reputable domain registration company. A reputable domain registration company is GoDaddy.com. This website has a complete list of all available domains listed. Simply type in the domain name under consideration and the database will return the status of the domain name. The process usually takes less than a minute to generate the results. Once the results are generated, select the best and most effective name available for the company.
2. Complete the registration process and pay for the domain name
Fortunately for business owners, domain name registration is inexpensive. Domain name registration is offered free of charge with hosting services. Many companies offer website hosting for $5 or less per month. Many hosting companies offer free services. Free services typically don’t offer enterprise-grade support or features, but they’re great for startups with limited capital.
Once the registration process is complete, users will not only have a domain name, but will also have a virtual server to host the site and a server to store the captured data. In general, users who register for a domain name through a hosting service will also receive other hosting benefits. Hosting services typically include:
1. Suitable for unlimited bandwidth
2. Suitable for unlimited available disk space
3. More than 5 GB of storage
4. Guaranteed uptime from ninety-nine percent to 100 percent
5. 24/7 customer service
6. Virtual Private, Shared or Dedicated Server Hosting Option
7. Access to the control panel
8. One or more email addresses
9. Choice of Windows or Linux operating system
10. Site Database
11. Additional domains
Hosts that offer these basic services will meet the needs of most businesses. The only major concern will be the amount of disk space or memory, bandwidth, and storage offered. Businesses that handle large amounts of customer data or data-intensive graphics will require more disk space or memory than other businesses. These companies will need to upgrade to professional packages to handle the flow of data through the website. Business owners must anticipate traffic and data flow to determine the amount of memory, storage, and bandwidth required for optimal performance.
3. Optimize the website taking into account the domain name
The optimization process of any website will involve the domain name. Experts who study major search engine algorithms know that search engines will rank a website higher if it has the same name as a common search phrase. For example, “how to make a website” is a common search phrase. A howtomakeawebsite.com domain name will rank higher than similarly themed websites with a different domain name. Use popular keywords or phrases to improve search engine rankings.
Keep in mind, however, that the website must remain relevant in the long run. Select a domain name that has longevity and will stand the test of time. Experts can help companies select names. Alternatively, a brainstorming session with trusted friends and colleagues could also help come up with an appropriate name. Once the name is selected, all other business documentation can reflect the domain name and associated email addresses. Companies with effective domain names look professional and will gain more credibility in the industry.
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