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Introduction:
What is a web analytics service? I need this? What will be the cost for using said service? If you have these questions, this is one of the best articles you will find on the net. Let me start with the basics. What is a web analytics service? According to the definitions that you will find on the internet, web analysis means the analysis of internet data for the knowledge and optimization of the website. It also means analyzing data collection and measuring it to improve the use of the website. In simple words, it is a software used to evaluate your website visitors in real time. This software provides information about how the visitor liked your site. What did he look for in the search engine to locate you? What were the activities you carried out while you were on your site? Where did the site spend most of its time? What was the most interesting page according to him? And much more information that you should know to get your website to the top positions.
Uses of the web analysis service:
Now, after knowing what a web analytics is, you should know about its usage. As already said, this service or even software helps you to improve your site. This helps you make your pages more interesting by estimating user behavior. There are several more tasks that this service can perform for you. It can increase your web traffic, improve your sales, improve your pages and it also tells one how to proceed. Using the information from these services, you can always get better sites. Now, are these services free or paid? Well, in fact, both types of services are present there.
Free services:
For example, Google Web Analytics, statcounter and many more. Obviously these free services have some limitations. The statistics counter keeps track of only the last 500 visitors. The same is the case with all other free services. But if you’re running a website for non-commercial use, there’s no harm in signing up with these.
Paid services:
Also, if you really want to work as a professional, you have to pay a price. Paid services offer advanced tools so you can fully manage your site. But in this case, anyone who visits your site and leaves without purchasing is a complete loss to you. Because going with an empty cart means that your competitor has won a customer. Most of the premium services give you comprehensive statistics on what to improve and how.
Differences between paid and free services:
The difference between free and paid services is mainly due to limitations. Getting the premium service could give you an advantage over your opponent. Some features like custom dashboards. For easy and customized reporting, you should choose services like iWebTrack and Clicktale. These services offer you the best and easiest tool to manage your website.