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In my opinion, the best home business in the world is the information marketing business. What is “marketing information”? Well, it’s simply the process of selling how-to information in the form of: books, e-books, CDs, DVDs, newsletters, seminars, and even membership sites. This is the ultimate lifestyle business.
And it’s even better online. Many people have been running their own information marketing business offline for decades. But with the advent of the Internet, it has taken information marketing to a whole new level. The main component of the information marketing business is something called “information products.”
As I said earlier, information products are simply products that provide instructional information. It doesn’t matter what niche you are in or what type of products and services you sell – you can use information products to increase your sales and profits, as well as add another source of income to your business.
For example, a bakery owner might offer a free report (another form of product information) on how to make red velvet cupcakes. Then, for each person who requests this information, the bakery shop owner can send the free report, plus a copy of their menu, which already includes the red velvet cupcake that they can buy in their brick-and-mortar store or website.
And the list goes on and on… Almost every business I know of can use this same approach to increase their sales and add a new revenue stream. You can even make this your entire business and sell products for hundreds of dollars, depending on your niche and the components of your product.
You can make high profit margins with information products and the information marketing business. The products are very cheap to produce as well. You could sell a CD for $19 and it would only cost you 50 cents to play it. You do not believe me? Well, consider this for example.
Have you ever seen those late night infomercials about ab exercises or real estate companies etc.? Well, those people are just selling information products. They’ve gotten out of the real estate game and out of the bodybuilding game, and now they’re making most of their money selling information products.
Yes, you can buy your $19 product and have a lot shipped to you, but chances are that after you order, a telemarketer will call you and try to sell you a $2,000 product, showing you the “real” secrets. This is silly, but this is how they REALLY make their money.
I don’t want to treat them as “sharks” but I just want you to know how popular information products are online. It’s easy for you to start selling your information products, you just need the right guidance and a good marketing plan to sell your products.
And yes, you can use information products in your business to increase your sales and add another source of income to your life. Be sure to use them today, because they are very profitable. I even sell them in my business.
Good luck selling information products today.