Digital Marketing

How to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology means for your business. It is such an important topic that I decided to write a second part related to SEO this week. From the Google Assistant to Siri, people are talking instead of typing …

The generation born between 1984 and 2004 (this is only a rough estimate, considering that most generations are classified in 20-year increments) are dismissively referred to as Millennials. Generation Y, also known as Generation Me, is possibly the generation we like the least in our most recent history. The word “titled” is probably the first …

With the growing spread of social options for building brand awareness, do you know where you should hang out? It’s impossible to be everywhere, so pick two or three platforms where your clients and prospects are hanging out and posting, sharing, and commenting regularly. To get the most out of your efforts, here are my …

615 million devices. Yes, you heard that right! 615 million global devices now use adblock and that’s 30% more year over year, according to Pagefair’s 2017 Adblock report, mobile adblock usage grew by 108 million to reach 380 million active devices, while usage of desktop adblock grew by 34 million to reach 236 million assets. …

There are many types of oils for frying. There are many brands and each has its own formula of ingredients. So how do you identify good quality sunflower oil? First, check the ingredient label. Good quality cooking oil will be low in saturated fat and high in polyunsaturated fat. This balance of saturated and polyunsaturated …

Story One: The keynote speaker at a recent APICS (American Inventory and Production Control Society) regional meeting featured a senior executive from a hospital supplies company, one of the largest in the country. After an informative but somewhat lackluster presentation, during question period, a hand went off. “How are Kanban methods used in your hospital …

Not long ago, I was talking to the president of a local chamber of commerce and it was obvious that the chamber needed some kind of way to quickly deploy advanced information to members. But how could they do that, I wondered? Well, could it be that offering teleseminar could be at least one more …

All SEO professionals agree that doing bare-handed SEO is a dead end. SEO software makes that laborious and time-consuming work much faster and easier. There are a host of SEO tools designed to serve all purposes of website optimization. They help you through every stage of SEO, starting with keyword research and ending with analyzing …

When it comes to the hottest roofing trends in 2015, inspiration comes from nature. The industry has come to understand the importance of making use of green building materials and green technology when updating and repairing residential architecture. Since most of today’s homeowners are from the baby boom generation, it is they who spend their …

There are millions of websites online. You may feel like the competition is too great and that it will never make your website appear on the first page of Google or any of the other search engine listings. But it’s not impossible. When you use the right tactics, you can improve your website’s ranking on …