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Since the rise of the digital age, consumers have begun to recognize the quality of information related to different personalized brands.
For this reason, brands are exploring ways to address this need by identifying ways to convey their promotional messages through contemporary forms of communication.
Combined with that, in recent years, consumers have developed the habit of engaging in discussions via media platforms to exchange opinions and information with other people.
Given this activity, new platforms have been created, such as blogs, that facilitate these discussions.
In conclusion, vlogging has become an essential element of today’s brand communication plans and a driving force shaping the new age of marketing.
What is vlogging?
According to Wikipedia, a vlog is a type of blog that uses video as a means of communication. Vlog (“video blog”) uploads often incorporate an “embedded video or link” and the content is enriched with engaging text and images. This type of video has become very common on the YouTube channel.
Vloggers, along with their audience, are constantly diversifying the teen social media scene and experience. Their rise is tied to the huge loyal following popular vloggers have, defying even the impact of traditional media. There are many other benefits of vlogging.
Why has vlogging become a digital trend?
To get a broader idea of the role that YouTube has gained in everyday consumer life, let’s review some key numbers.
About a billion people use YouTube, which is one in three people who use the Internet. Every day, users spend a total of millions of hours watching videos and consequently generate millions of views.
The main users of YouTube are within the age group of “18-34 and 18-49” in a much higher percentage than those directed through television; 40% of them click on it through their mobile phones.
Based on the trends of 2015, marketers identified the need to link up with vloggers and start cooperating with them to promote their brands.
A new medium for the field of marketing and advertising has been identified through the practice and growth of vlogging. Vloggers, who mainly belong to the young age group, create videos in which they appear in their personal environment showing elements of an ordinary day in their life. Brands can not only collaborate with vloggers for advertising, but also create their own branded “vlogging channels”.
Numerous companies and brands have started using vloggers and take advantage of their huge exposure and millions of subscribers on YouTube.
This means that brands recognize the power of this new tool and the fact that these young stars are transforming the way consumers interact and report online.
This is a reminder that YouTube as a channel is not the main reason for the creation of this trend, but the expansion of the use of mobile devices and the fact that consumers need clear and honest data on the benefits of products and brands. .
In conclusion, the video is essential for the communication of your brand that will allow you to target your brand to a large group of people. Starting a vlog is easy and affordable.
You can start vlogging with your phone without spending a lot of money. All you need is a phone holder to record high-quality videos.
Why should a brand participate in vlogging?
Before deciding to incorporate a vlog into their brand communication strategy, the brand management team should be aware of the reasons to consider this new platform.
Audience reach and content
Vlogger YouTube channels can provide a boost to reach a large audience that other platforms might not have been able to cater to.
Also, in terms of content, it is an opportunity for brands to provide product information in the creative way they want along with vlogger information.
Vloggers are creating organic content that drives consumers to action. This new content marketing tool is invaluable for brands and businesses that unleash the creativity of vlog owners.
In addition, they allow them to communicate with their audience in the way they are used to so that brands get the most out of it.
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