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With so many SEO tools available, the most useful is “Google webmaster tools”. Although these tools do not have all the advantages that commercial SEO suites can help with, they do offer a variety of essential SEO insights. In this post, we are going to shed light on the benefits of webmaster tools.
let’s dive
What are Google Webmaster Tools?
These are the logical set of tools designed for webmasters. These tools make it easy to communicate with Google. They tell you how Google sees your website, including crawl rate adjustment, external and internal link list, keyword verification, and click-through rate.
How to start?
There is no rocket science here! To use these tools, you must first register. After signing up, you need to go through the verification process. To verify ownership, you can follow any of these instructions:
Download an HTML file and then add the root directory to your site
Add an HTML tag above your home page
Verify via Google Analytics
You can choose any of these methods to get started with Google Webmaster Tools.
Easy to use
Yes, using Google webmaster tools is very easy. After verification and getting a code from Google, you need to place it on your site. After successful login you can see a dashboard and from there you can access different sections like sitemaps, keywords, crawl errors and your site.
Benefits of Webmaster Tools
It allows you to access useful data and metrics from your marketing campaign.
It optimizes your keywords for SEO by delivering based on the most searched keywords for a specific industry. These can be used for both inbound and outbound SEO marketing.
It gives you a better insight related to crawling and indexing movements according to your website’s search engine algorithm.
It allows you to use analytical data related to outbound and inbound links to your web pages and also improves your link building campaign.
Features of Google Webmaster Tools
Website owners often use these tools to monitor, diagnose, and optimize their website. These are really very useful tools used for search engine optimization as they give an overview to the site owner regarding the complete SEO data including crawl errors, keywords etc.
Even if you’re looking for a real overview of your website, then these tools are good to use. You can sign it for FREE and after verification, you can see all the information about your website.
Whether you have a large e-commerce or a small site, webmaster tools can help you a lot. These not only help improve your site’s page rank, but also let you know where your site is lacking.