Let’s find out what are the main reasons why giving on social media works and how you can use it to your advantage.
Reinvent the social image
People who are active in social networks have reinvented the notion of social networks. Now you can recreate your entire life and personality on Facebook. Supporting a cause is one of the noble acts, and people on social media want others to see them get involved with charities. Especially the use of Facebook to host/promote your own fundraiser is seen as positive and trendy.
If you have your audience engaged on social media, your promotion will be translated at the speed of light and spread across the internet. People will want to be seen promoting you, they want to be a part of your story. And they want their family and friends to know it.
One of the reasons why Facebook is the best platform to start your campaign is that they themselves are actively involved in fundraising and supporting various causes. Facebook has been tasked with paving the way for social fundraising. They promote and organize their own fundraiser as well to make it the most desired environment for fundraising.
A recent study by Artez Interactive found that peer-to-peer campaigns that rely heavily on people’s interaction were able to generate a large amount of donation support from Facebook itself.
It is best to understand the marketing advantages that Facebook can provide. It is profitable and impactful at the same time. Research how other organizations used the social platform to get the most out of it.
Increase the acceptability of online transactions
With secure online transactions provided, online people find it convenient and attractive to donate online. It not only provides ease of access, but also much less paperwork for charities. As online commerce increases, nonprofit organizations have a better chance of getting people to donate. From marketing to collecting donations, everything can be managed online.
How to use Facebook for your nonprofit organization:
Realizing the power of peer-to-peer marketing, many nonprofit organizations understand why Facebook is a great platform for this type of promotion. Try using Facebook advertising by spending a small amount to boost your post.
You can create a custom audience list on Facebook for your campaign. So try excluding the email list of your current followers and then reverse it and excluding everyone on that list. Also, what you can do is upload your email list and use Facebook’s lookalike audience targeting to build a lookalike audience from it.
·Optimization for other devices
With an interface already optimized for mobile devices and people who access Facebook many times a day on their phone, you need your content.
Post as many times as you can on Facebook to increase your visibility. Timing is the key as there is plenty of other content you will have to compete against. To maximize your reach, try to publish more versions of your call to action.