Like link building, email marketing takes a lot of effort. Imagine spending hours designing and composing an email, creating a huge list of email recipients and then emailing all of them on the list only to see a handful of responses, some of which might even be negative, it really would be very upset.
Email success rate isn’t just a count of open rate and click-through rate. The main factor here is the number of positive responses to your emails. The response rate determines the success of your campaign. Here are some tricks to increase email response rates.
Subject line: The first thing that stands out in an email is its subject line. This is the part of the email that is displayed first. So, make the topic catchy and try to gain a good amount of trust with the words used in the subject line. Go ahead and add a personal touch to the subject line using the recipient’s name. Don’t mislead the reader by giving a good topic, but disappointing the reader by having total disconnect content in the email. Therefore, carefully write your subject line, to package the most important message of the email content in a nutshell. You have crossed the first step if you have a subject line that causes the reader to open the email with the intention of reading further.
Email body – Once the reader has opened the email, the first glance at the email shouldn’t bother them. If you just have great content to read and highlights, the reader will surely move on to your next email. To keep their interest, you will need to have some images, call-to-action buttons, and the size of the email should be moderate. The first few lines of the email are very important. It must be attractive and attractive. Keep the first few lines dedicated to the reader so they know there is something for them.
The next step should be to give your message, as to what you want for the customer. Keep the message direct and let him know about your goal of sending the email in a nutshell. Once your message is clear, quickly end the email on a good closing note. Be courteous and thank the reader for their time.
End on a high note: use final words that are pleasant and include your signature and other useful details for the reader.
Segment your subscription list
After putting a good amount of effort into creating a great email … simply sending bulk emails to hundreds of subscribers doesn’t do much good. Spend some time segmenting customers based on a few criteria like: age, interest, gender, etc. And then send emails that are relevant to these segments. For example, an email marketing for a current hot trend for readers age> 60 is useless.
So, if you have segmented your reader list by age, you can target your email marketing campaign to the appropriate age group. This increases your response rate as you try to calculate the response rate against a relevant list of readers. Now instead of sending 1 email to 100 users, you will probably create 3-4 emails to target each segmented list with content that is relevant to the segment.
It probably won’t reach a 100% response rate. But you could achieve a fair amount of success by following the format that best suits your needs. Having crisp and clear content, adding a personal touch, and showing customer benefits in email should improve your response rates.