Twitter is a great way to build brand and loyalty on social media. Designed around the concept of community, Twitter rewards participation and creativity. This is how I built a personal brand and followers on Twitter.

brand icon

So much for the fast flow of Twitter conversations is based on the visual image of your icon. Mark it and minimize the changes. That icon is how hardcore Twitterers subconsciously track everything. If you change it or go to some standard manga avatar, you will lose focus.

The thing has a prominent distinctive colour, logo or image. I chose a black and white image; black and white is no longer used. Bingo! Bill Rice’s face is a brand image.

Custom Twitter Page

This is essential. When people are going to follow you or investigate you. A default template is almost as bad as a Twitter account without Tweets: guaranteed loss of followers.

This is also free advertising space for your business. Where else can you get free banner ad placement on a network of a million users? use it

keyword bio

Your timeline is your first introduction and follows you across all third-party Twitter apps. Be specific about the types of people you want to follow you and engage in conversations with you.

I like to do this quickly and efficiently with a list of keywords. Everyone knows what tags and keywords are these days. Skip the prose and get straight to the point.

Custom landing page

The website link is yours. It will only be followed by a specific audience of Twitter users. Make it a valuable landing page for you and your Twitter customers.

Create a custom page on your website or blog. It should serve as a quick introduction, why someone should follow you, what you do, and a valuable giveaway.

Also, don’t forget the call to action – make sure they’ve followed you and maybe ask them to join your email list.

Attract Conversations

The Twitter community is full of search and even track and trace utilities. Keep that in mind and use rich keywords that will attract valuable followers. Make your tweets engaging.

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