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Is SEO dead?
“The sky is falling!” yelled Chicken Little. Except it’s not just one Chicken Little, but a massive crowd of them, all declaring that SEO is dead. It’s 2015 and don’t let the hype give you the woe like me attitude. You’re hearing this all year:
A. Google has figured it all out.
B. Google has made too many changes.
C.Google has closed the creation of links.
D. Google has killed SEO.
Search Engine Optimizations Are Still Here
You can choose to believe it if you want. But you’re not imagining it if you think you can hear the sound of quiet laughter somewhere in the background.
Do you know who laughs? They are the people who have been around the longest. People who have done search engine optimization for years. Why? Because they’ve seen it before.
It’s all one big circle, and we’re back to the part where everyone freaks out and runs in circles yelling “the sky is falling.” Except for the few who just keep going, adapt, and surprisingly (or not) continue to be successful.
Sure, things change. But they’re still the same, too. The basic formula for SEO success remains:
1. happy
2.Links
3.Traffic
Great content has always been powerful. The difference is that before you could get away with junk content if you just bombarded your site with junk links. Well… things are the same, but different.
Key SEO Tactics
Great content is still powerful. More than ever. But it’s much harder to get away with junk content and junk links. Guess what? Make great content.
Links are still critical. But just like content, it’s pretty hard to get by with total rubbish. You need fewer and better links to get the job done. And preferably some links leading to number 3.
Traffic. We all know that Google uses factors like bounce rate, time on site, and number of visitors to validate the importance of a website. They have even started to factor in SSL certificates and mobile-ready design. And yes, it is a bit of work to get real traffic to your site.
But if you use these three elements together, they complement each other and naturally help you achieve success.
1. Create decent content that people actually want to see/read/watch.
2. Create social links and shares from places where people actually are.
3. People will read your content, like and share/link to it.
SEO and Tools
As much as I wish I could give you all of this wrapped up in a nice bow, Market tools like SocialAdr, Hootsuite, and others only automate #2, with a side effect of #3. You’re responsible for getting decent content.
Create your own marketing toolbox. There are many systems that work. Find out what is best for you. One way is to publish your original content on EzineArticles and other sites like it.
Yes, I know that SEO in the new world can be a bit more labor intensive than it used to be when we were blowing up a site with 10 billion low quality links. But we can still take some of the work off your back.
SEO is not dead. He still has the same core elements that he always has, you just need to do it a little better and a little different. So go out there and make it happen.
Or, you can put on a blindfold and run in circles with everyone else. I think your line is “the sky is falling!” Be successful today.