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SEO is the process used to increase the search engine ranking positions of a website. This process manipulates site content as well as inbound links to a site, ultimately creating a situation where search engines consider that website or web page to be the best source of information on that topic. Businesses use SEO to increase their exposure to customers and potential customers by making their website show up favorably in the results that are returned when someone searches for the products or services they offer. Like any marketing method, exposing your brand to potential customers will increase sales.
Search engine optimization is one of the most powerful forms of marketing, due to the fact that it exposes your brand to customers who are actively searching for your products or services. Most forms of marketing will pitch your brand to a group, hoping that some of that group’s members will have an interest in buying what you’re selling. With search engine marketing, you are showing your brand to people who are actively looking for something you offer. This is a much better customer than a simple group that is not defined by one characteristic or motivation. Because SEO pushes your website higher in displayed search results, more potential customers see the brand. Most people who use search engines to make decisions will choose from the first five results that are displayed. That is why it is essential that your website is on the first page of results.
Many business owners are frustrated by the lack of performance due to a crucial mistake that was made. If you don’t “localize” your website and your SEO efforts, you will be competing for position in a global competitive landscape. If you are trying to rank for the words “SEO company”, your content will be competing with companies that provide this service around the world. If your business is located in Las Vegas and primarily caters to that Las Vegas audience, then a localized SEO campaign targeting “Las Vegas SEO company” will narrow down the competition to only businesses targeting those terms and areas. This makes your efforts more effective by competing in a smaller pool of results. Effective local SEO uses specialized techniques in addition to keyword targeting to achieve goals.
SEO uses two main methods to achieve higher rankings. Creating content on a specific topic and positioned on the website or on another website that links to your site accounts for nearly 100% of ongoing SEO efforts. By creating new content on a topic, you show Google that you are an authority on that topic and will ultimately rank higher as a result. While there are other factors that are also used in the process, these are the two most important.
SEO is an ongoing process, due to the fact that rankings are a competition between your website and others. There is no such thing as fixed investments, and you can always be beaten.