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When it comes to exposing your business to the masses, there is no better marketing tool than Facebook. In recent years, Facebook has become the most popular social media network in the world, and businesses are now starting to take advantage of it. Read on and learn all there is to know about Facebook marketing.
Don’t sign up for a Facebook account and expect your brand name to speak for itself. Even if the brand you are marketing is fairly well established, you still need to work on making it even more popular. If you don’t, you may lose some of your fans.
Create a custom tab for your Facebook page. You can use custom tabs as a welcome place for all your new Facebook visitors. It is a great place to promote your current offers, products and services. Plus, it will give your Facebook page a bit of personality, which is always a plus.
Consider browsing Facebook as your business instead of yourself. When you’re on your Page, you have the opportunity to check Facebook as if it were the Page itself. Do this and like pages that you think have a similar fan base, and then comment on those pages as well to get your name out to a larger audience.
Decide why you want to have a Facebook page. As with other types of marketing, to maximize profit for the company, you need to understand why you are marketing in the first place. You must also define your marketing objectives and create a corresponding marketing strategy. You should create your Facebook page with your marketing strategy in mind.
Try Facebook ads. Your products or services will only get so much promotion from your normal posts. Purchased ads can make a world of difference. They are not expensive and can help.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you will have general tabs like the Wall and About tabs. Try extending its capabilities by creating your own custom tabs. Some companies have tabs that contain links to various types of content, such as products, newsletters, and ongoing contests.
One of the best marketing tactics is to run a giveaway. People like free stuff and may spice up your page for a chance to win something. You don’t need to invest a lot of money, but you can increase your potential customer base.
When thinking about information to share with your Facebook followers, try to keep them relevant to what’s happening with your business or industry. If your business sells auto parts, you should post about auto parts. Posting photos of cats or other irrelevant topics will ensure that people unfollow your Page.
After reading the above article, you should now have a better idea of how Facebook marketing works. With a little effort on your part, you can reach more people than ever before. Use the above mentioned tips and tricks and take your business to a whole new level.