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Before you start investing your time and energy into your newly created MLM home based business, you need to know the things that are required to help you succeed. Most network workers give up after a few months in business simply because they were unable to generate a full time income from their opportunity. Situations like this don’t have to happen.
Network marketing is a style business that gives you the freedom to make the decisions you want and create the level of income you want. Why not take the time to learn what it takes to be successful in an MLM business with any company and apply it to your business?
Successful network marketers have risen to the top of every company they are involved with, regardless of the products or compensation plan. The reason for its success is based on the following techniques.
1- Effective positioning
Are you practicing Effective Positioning? How do you position yourself in front of your prospects? Effective positioning is positioning or showing yourself and your business to prospects in a way that they see you as a REAL LEADER who can help them succeed. To start practicing effective positioning, learn everything about your business, payment plan, products, etc. and be prepared to answer your prospect’s questions yourself. With this they will begin to see you as a leader. People want to associate with leaders, and leaders have followers. How are your prospects finding you online and offline? Find a convenient form that positions you as an expert in the field. Have you ever made a 3-way call? Imagine this scenario: You call John (prospect) to tell him about his business, and he has two simple questions about the payment plan. You call Mark (your sponsor) to answer John’s questions. Who does Juan see as a leader and expert? You or Mark? Brand obviously. You see the positioning stuff. When you start practicing effective positioning in your business, you will have prospects calling you and asking for more information.
2- Leading with your Product
Are you leading with your product or your opportunity? Most network workers make the mistake of leading with opportunity. If prospects don’t see the benefits of your product or service, how do you think they will join your business? Selling the benefits of your product and increasing consumption should provide you with enough retail profit to keep you going. As consumption of your product increases, so does the opportunity for new distributors. At this point you can comfortably sell your opportunity without fear. The difference with leading with the product or the opportunity is this. If people join your business because they think they can make a quick buck, then it’s obvious that they will leave as soon as the next big opportunity comes along and your business crashes. If they join your business because they fell in love with your product and are passionate about it, then your business has a 99.9% chance of success. The benefits of your product should drive the prospect to join your business, not the opportunity.
3 leads
What is the lifeline of your MLM business? Guides. Most network workers don’t take this seriously. To be successful in any network marketing business, you need a constant deluge of hungry prospects contacting you every day asking for more information. You can never have too many potential customers… But the question is how to get them. There are many ways to make this happen, from home gatherings, meetings, newspaper ads, the Internet, etc. I recommend using the internet for this as it is the path of least resistance. Create yourself a lead capture page that deals with the benefits provided by your product or service. Once set up, drive traffic to your site using social networks like Stubleupon, myspace, facebook, YouTube, etc. to get free leads. Other ways to get leads include buying leads from major distributors. Also, pay-per-click advertising can put literally hundreds or even thousands of prospects in front of you every day. Keep in mind that without potential customers your business will not be successful.
To be successful in any home based MLM business, the above factors are very essential for anyone who is serious about their business. Positioning yourself effectively makes your prospects see you as a leader and expert and they will want to partner with you in your business. Leading with your product is a key thing to do. If people fall in love with your product, then your business has a 99.9% chance of success. A steady stream of hungry prospects is the ultimate key that will propel you to the top. Choose a strategy to generate your leads and be good at it and then move on to the more advanced methods.
By putting this fact into practice, you can ensure your success in any MLM home based business.
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Knowledge is king, but applying it is what makes a business a business. Elisha A.