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A systematic approach is required to design a perfect website for SEO. There are some important points from an SEO perspective that need to be considered before designing an SEO friendly website.
keyword research
Effective keyword research should be done before designing a search engine friendly website. There are several keyword research tools available. However, Word Tracker is a popular keyword research tool that is capable of finding relevant databases that can catch the eye of website visitors.
Strategic placement of keywords.
The placement of the keywords that have been researched is considered to be much more difficult and complex compared to the effort put into finding the precise keywords through research.
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Try putting the keywords in the URL and include hyphens between them if multiple keywords need to be included in the URL.
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Headers at the top of the page, as well as at the bottom of the page, should be bold so that they register well with search engines.
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The anchor text to describe the links, the domain name, and the title and meta tags should also be embedded with the keywords.
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Make sure that the content of the website is based on a theme that should include the keywords.
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Place the keywords as close together as possible, making sure that the sentences are easily understandable.
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Maintain a good keyword density throughout the article content.
Place Meta and Title tags
The meta keyword, meta description, and title tags still play an important role in determining your website’s web page rank in search engines. Title tags should be placed at the top of each of the web pages. Meta descriptions must also be accurate.
The content must be updated regularly.
The content should be updated regularly to gain better visibility among site visitors who visit keyword related articles on search engines.
Improve the length of the blog post.
The word count of the content is extremely important to make the website more SEO friendly. It is desirable to include content of at least 250 words in each of the web pages to achieve better search engine ranking.
use fewer images
More attention should be paid to the size and placement of images within the website. Apart from the logo or specific symbol of the company or brand, the texts must be kept away from the images.
You have to avoid the frames
Frames can be useful for reducing website download times by breaking a page into multiple chunks. However, preventing search engines from searching web pages, as well as the difficulties caused in navigation, are some of the drawbacks of using frames.
Backlink Creation
Most search engines rank websites based on link popularity. Backlinks are links that go to your website.
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Valuable inbound links can be generated by listing your websites on relevant portals and directories.
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Useful and informative links are always favorable for search engine rankings.
Conclusion
The tips mentioned above should be kept in mind before designing a website for SEO.