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Do you want to grow your home business faster and bigger than all your competition? Then hang up the phone, fire the telemarketer, and do the simple thing described in this article instead.
Listen to this:
One of the most incredible statistics I’ve heard about marketing and selling home businesses is that a good referral client is worth 15 phone calls.
And if you think about it, it makes sense.
Let me give you an example why.
Last year I had to fix my car. I was going on a long trip and wanted everything checked, fixed and inspected.
I called an acquaintance and he recommended a mechanic friend of his family who worked in his garage at home. Everyone in my friend’s family used this mechanic. Yes, it was an “expensive” hole. But he was good, honest and would treat me well.
I was sold. I didn’t need to see the guy’s credentials or even talk to him on the phone.
I went to his garage, spent probably $500 more than I would have spent anywhere else and was happy about it.
Because he knew the value he was getting.
The price didn’t matter. The long wait didn’t matter (had a waiting list of customers who wanted to use it). The only thing that mattered was that I knew I was getting good service from someone who wasn’t going to screw me over.
And you know what?
Since then I have felt that mechanical business over and over again. And the people I’ve sent to him have sent him business and so on.
In fact, I guess this mechanic makes a pretty good living simply because he has a lot of us “selling” their services for him.
And that is the power of referral marketing for a home business.
Nothing else comes close. Not only is it cheap (even free), but it produces better customers and quality business for years to come.