Facebook PPC Marketing: Advantages, Disadvantages, and How to Guarantee Your Success

While cleaning my living room today, I decided to tune in to a training call I downloaded on Facebook PPC and marketing. I didn’t know at the time that they were going to cover that topic because the call initially started out as an interview with Brandon Koon. It initially started with the story of him and how he got into online marketing, but what I’ll share with you today are some of the insights I’ve learned when it comes to making Facebook PPC work for us.

The first topic I want to cover is that with Facebook PPC we have an advantage and a disadvantage over Google PPC. With Facebook we can target people based on demographics and specific interest. Unlike Google PPC, Facebook doesn’t work outside of search. So it has the advantage of generating interest based on more intimate demographics and likes, but not based on search.

Now pay close attention here because this is pretty important. When you initially start your campaigns, you MUST understand that about 80% of your ads will not get you closer to your goals. That means only 25% of your ads will generate leads or revenue. When you’re working on your ads, keep this VITAL factor in mind.

Also, if you really want to get good with ads, Brandon said this is a constant tuning process, which means for each specific interest you have to be willing to tweak your ad to see what works.

For example, if you have fans of “The 4 Hour Work Week” and fans of “Rich Dad Poor Dad” and you choose the same ad, then you may notice a slight change in how both groups respond to that ad. . So you may notice that people would respond more to a question, rather than a statement in your copy, which brings me to my next point…

For your ads to be highly effective, you need to be willing to not only take massive action, but also constantly test and tweak to see what works best. This is what I mean: you want to have the ability to modify your border (perhaps one color works better than the other), or you may want to change what your headline says, or you may even want to change the ad image, or even towards where your ad is directed, such as on your Facebook page or your website.