Digital marketing has undergone some major changes in 2014. And now, when the future (2015) is about to happen, we can see that data is everywhere. Every inch of the digital world is connected with data. Marketers are informed about behavior, interests, etc. of your customers. through data. As mobile device users grow and media is gradually purchased programmatically, user expectations for a smooth and entertaining experience also increase.

In 2015, you probably have some digital marketing trends in mind.

1. Data will grow in size

Businesses have a wealth of analytical information relevant to sales, purchase history, search patterns, interactions, and more. While this information is helpful, any single point of information taken alone can give you a very distorted perspective of the customer. Linking all the data together and using a traditional information factor path allows you to gain broader ideas about what your customers are looking for and where they are going to do next.

The world of data and information offers developers the most comprehensive access information about customers, showing strategies, innovative options and smart media buying.

2. Increased visual information

As data grows larger, trying to understand that mountain of data will also be a concern for marketers. But now it is part of our world of knowledge and organizing it in an entertaining and engaging way is important to understanding it. An infographic is a fusion of visual and textual information that is ideal for big data. They are generally visually appealing, easy to understand, and have the potential to go viral. It can be really useful for brand awareness, imagine your logo embedded in an infographic. Mandatory by its nature when an infographic linked to your website will go to social media, it will exponentially increase your website traffic.

3. The need for personalized advertising

The need for personalized ads will continue to grow as web and mobile app adoption, location-based ad targeting, and dynamic innovation in optimization improve. There are so many pieces of data available that allow marketers to turn traditional advertising into a relevant advertising focus in real time, regardless of the type of device they are using or its location. This trend will continue in 2015, because buying behavior, product level, and search pattern will be used to predict customer intent and therefore it will be easy to decide which ad to show, when and what. Elements must be included and optimized within the ad itself. In 2014, we observed new platforms and technological innovation that led to significant changes in the market and we placed information / data as the main component to find, approach and attract prospects. The most important concept of 2015 will be “big data” as we see information resources coming together to generate meaningful 360-degree customer views and actionable statistics that notify and even aid promotional techniques.

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